Client experience: diverse.
Category insight: deep.

Clients

  • Anco logo, Carrier logo, Champion logo
  • cleveland.com logo, Cleveland Clinic logo, Cleveland State University logo
  • Diebold logo, Kelly Services logo, Marathon logo
  • Medical Mutual logo, Moen logo, Northeast Ohio Media Group logo
  • Papa Johns logo, Parker-Hannifin logo, Plain Dealer logo
  • Purell logo, Sherwin-Williams logo
  • Shurtape logo, St. Vincenty Charity Medical Center logo, Wagner logo

Car IconAutomotive & Transport

ANCOChampionMarathonMeinekeWagnerWestern Star

We are experts at driving car count, ARO and repeat visits for auto aftermarket retailers, and securing endorsements, shelf space and inventory turns for automotive products. Our breadth and depth of knowledge is a result of working with some of the most-recognized brands in the category. Our team of auto and transport experts affects consumer behavior through firsthand knowledge of the category and the media mix required to deliver results.

Think your marketing plan could use a tune-up? Get a free diagnostic analysis today.

Heart IconHealth & Wellness

Cleveland ClinicMedical MutualPurellSt. Vincent Charity Medical Center

Cleveland’s been dubbed the Hospital Capital of the World, so it’s natural we’re a leading provider for brands in this category. From marketing to doctors and re-engaging lapsed patients to positioning brands to combat niche providers, the doctor is in. Our wheelhouse.

Not sure if your marketing plan is in tiptop shape? A complimentary second opinion is just a click away.

House IconHome Improvement & Hardware

MoenSherwin-WillliamsShurTapeGE LightingRubbermaidKichler

Crafters and craftsmen. DIYers. DIFMs. Home improvement. Honey-do lists. Pick your favorite buzzword. Then throw it out the window. Our marketing strategies aren’t built on buzzwords; they’re built on proven targeting methods that drive shelf placement and retailer buy-in, inventory turns and minimized product returns, brand loyalty and advocacy. Years ago, we asked shoppers to Ask Sherwin-Williams. And today more than ever, marketers are asking Wyse.

Does your bottom line need a boost? Our complimentary metrics analysis will ensure you're getting the most bang for your marketing buck.

Cart IconCPG / Shopper Marketing

Hungry JackDirt DevilHooverSmuckersPurell
Mead Five StarKrylonOxy

Motivating consumers to actively seek out your product. Converting wavering shoppers in-aisle. Minimizing product returns today while maximizing brand ambassadors for tomorrow. The list goes on. From marketing strategy and brand development to direct and shopper-segmented marketing, we have a robust team of CPG marketers that are experts at affecting purchase behavior and product endorsements.

Are you losing customers in-aisle? Are you even making their shopping list? Talk with our CPG experts to be sure you're generating the inventory turns you demand.

Global B2B IconGlobal B2B

ShurTapeGE LightingRockwell AutomationParkerDiebold

Does your brand sell multiple products to multiple target audiences, in multiple geographies across the globe? Do you require a marketing partner that can manage complex, multilingual marketing plans and provide real-time analytics? We’re experts at crafting customized messaging for audience segments while maintaining a unified brand message.

And are you reaching key audiences effectively and efficiently? Schedule a meeting with our media experts to be sure you're spending wisely.

What’s New.

TMW Systems, Inc. Selects Wyse.

TMW Systems, Inc. Selects Wyse.

TMW Systems – part of Trimble Navigation® Transportation and Logistics division, and a leading transportation software provider to commercial and private fleets, brokerage and 3PL organizations – has chosen Wyse as their marketing partner to assist in strategically defining the brand’s positioning, and identify top prospects for lead gen and sales.

Using Math and Science To Get High School Kids to Pay Attention: A True Story

Using Math and Science To Get High School Kids to Pay Attention: A True Story.

Last Fall, Wyse and Cleveland State University worked together to connect with college-bound high schoolers via streaming radio and rich media. "Teenagers have to be reached in different ways today," says Rob Spademan, Assistant VP of University Marketing at CSU. Our metrics team tracked exactly who was visiting the CSU site and where they came from, which allowed us to strategically adjust messaging, ensuring more applications were being completed.

To read the full story, click here.

Wyse Partners with Rentrak.

Wyse Partners with Rentrak.

With this agreement, Wyse replaces sample-based measurement service with Rentrak’s local television currency, enabling agency buyers and planners to deliver more efficient, effective and successful TV campaigns for their TV advertising clients.

“Rentrak’s advanced targeting is a much better approach to TV audience measurement. Their advanced demographic ratings are a far more relevant metric for understanding the effectiveness of local television in reaching actual buyers and will give our agency a distinct competitive advantage over other agencies still using only traditional demographics produced by small samples of paid panelists,” said Wyse’s Senior Vice President and Director of Media, Susanne Brockman. To read more, click here: http://blog.wyseadv.com/wyse-rentrak

Moen Home Care partners with Wyse

Moen® Home Care® partners with Wyse.

Moen Home Care, a division of Moen, Inc., a global leader in faucets, sinks, showering and kitchen and bath accessories, has chosen Wyse as their marketing partner to assist in strategically repositioning bath safety as a important part of every home, not just for the elderly and disabled.

Papa John's: A timely media story

Papa John’s: A timely media story.

Papa John’s challenged Wyse to find a smarter way to spend their dough. (Pun intended.) By concentrating their buy during Day Parts when people were thinking about planning their next meal and shifting savings to secure local cost-efficient sponsorships, Papa John’s was able to generate a 55% increase in weekly TRPs and a 17% increase in positive comp weeks—without increasing their budget. Needless to say, our franchise base ate up those numbers. (Pun also intended.)

WorkPlace Impact just found a new place to work: Wyse

WorkPlace Impact just found a new place to work: Wyse.

WorkPlace Impact (formerly WorkPlace Media) has partnered with Wyse to refresh their brand and stimulate sales. WorkPlace Impact is the nationwide leader in developing and executing programs in the workplace, providing sampling, couponing and experiential events for employees.

Buzz

From Our Blog

Who. What. Where. When. Wyse.

We're big enough to provide top-level professional capabilities.
We’re small enough to integrate those capabilities seamlessly.

Strategic Planning


Brand Planning and Positioning, Customer Segmentation, Social Marketing Implementation, Research
Creative


Broadcast, Digital and Traditional, Content Development
Media Planning & Buying


B2B and B2C, Domestic and International, Traditional and New
Direct Marketing


B2B and B2C, SEM, CRM and Database Management, Digital and Traditional, Performance Tracking
Social Influence


Social Strategy, Blogging, Content Development, Community-Building
Sales Promotion & Collateral

Campaign Design, Direct Mail, Promotional and Incentive-Based Marketing, Integrated Production
Digital & Print Production
In-House Digital and Video Editing, Retouching, Prepress and Production Supervision
Metrics, Analysis & Optimization


Data Analysis, Performance Optimization, Cross-Media Metrics, Actionable Insights

Leadership

Michael Marino

CEO

As writer and creative director, Mike Marino helped to build Wyse Advertising into one of the most formidable creative agencies in the country. Naturally, he got out of creative, sort of. Today, as CEO of the agency, he makes sure that Wyse maintains its values and reputation as a creative shop. He believes that great creative starts with great consumer insight. His main responsibility is to see that all parts of Wyse—from account service to media to Wyse divisions—work together from solid, sharply defined strategy. He believes in setting goals and in measuring accomplishment against them. Most of his time is devoted directly to client strategy. His retail and consumer product advertising acumen is an invaluable resource for major projects.

Dave Jankowski

Director of Account
Management

As leader of our Account Management group, Dave’s title is traditional but misleading. Actually, he spells manager e-n-t-r-e-p-r-e-n-e-u-r. Dave joined Wyse in 1997 and brought with him valuable experience in all facets of marketing communications, having worked as a business journalist, public relations professional, and advertising account manager. This mix of hands-on experience helps him balance the resource-allocation strategies required by integrated marketing campaigns. Dave works to help clients grow. And he develops and inspires Wyse account people to deliver projects on time, on budget, and on the highest level of effectiveness.

Maggie Weitzel

Chief Financial Officer

Maggie’s the engineer who keeps the wheels turning here at Wyse. She’s our Chief Financial Officer, our Chief Human Resources Officer, and the visionary behind these beautiful offices we live in. She’s also a tireless supporter of civic causes, serving on five boards of various nonprofit corporations throughout Northeast Ohio.

Lane Strauss

Creative Director

Lane likes to write… in fact, he has published two books, many magazine articles, and some of Wyse’s best work. Lane began at Wyse in 1995 as a copywriter and was promoted to Associate Creative Director in 2001. He was named Creative Director in 2011. Lane’s background includes a broad range of clients, and he has been recognized with many regional and national awards. That doesn’t stop him from writing prank e-mails that drive the office bluenoses crazy. Lane’s sharp sense of his audience includes a talent for knowing what will make them smile—whether they are DIYers buying paint, teens buying school supplies, or moms buying pancake mix. Lane grew up in Buffalo, which we think is funny in itself, and has a B.A. in Business/English from State University of New York.

Susanne Brockman

Media Director

Susanne has been eating, drinking, and breathing media for 15+ years, and she leads both the planning and the buying groups at Wyse. Fragmentation and online proliferation have made media the Wild West of marketing, and Susanne is a media Annie Oakley who hits the target square. She has established dozens of successful TV, Radio, Cable, Newspaper, Magazine, Outdoor, and Alternative Media campaigns based on her insightful media strategies.

Linda Bremkamp

Senior Brand Planner

Linda’s always thinking. Always planning. And almost always one step ahead of everyone else. Linda started in media at Wyse in 1984, became a pioneer in planning interactive strategies, then put her formidable knowledge of consumer behavior to work as a Brand Strategist. Linda’s launched and relaunched consumer and B2B brands that range from PURELL to Dirt Devil to Smucker’s to Rockwell Automation. We call her a planner, but really, she’s a digger, relentlessly searching for that nugget of insight that’ll help your customers connect.

Matt Arko

Director of Marketing

At Wyse, Matt oversees business development, corporate strategy, strategic partnerships, and thought leadership. He is constantly assessing agency capabilities to be sure Wyse delivers strategic, forward-thinking solutions in our rapidly changing industry. Matt joined Wyse in 2007 as an account manager and has led account teams for brands including Dirt Devil, Moen, Meineke and Sherwin-Williams. Prior to joining Wyse, Matt managed the John Deere account at JWT Action. Matt graduated from The University of Dayton with B.A. degrees in marketing and finance. In his spare time, he eats raw eggs and randomly shouts, “Yo, Adrian!”

Culture

Contact

Our 2014 internship program is now closed. Thank you.

Wyse Advertising
668 Euclid Avenue
Cleveland, OH 44114
216.696.2424

Work with us
Mike Marino
mmarino@wyseadv.com

Matt Arko
marko@wyseadv.com

Other Inquiries
info@wyseadv.com